Barefoot Gypsy

A strong catalogue is a critical tool to generate sales and engage clients new and old with the brand story.

With over four hundred products, photography tells the story of the new range through a combination of lifestyle imagery and studio product shots. The catalogue design is clean, allowing photography to breathe and production specifications considered with the budget in mind.

Knowing the client’s love of symmetry, design layouts were created to ensure products felt balanced on the page; negative space is used throughout the page layouts to create differentiation and dynamic compositions to engage the reader.

The result was a sophisticated catalogue design that showcased the strong lifestyle photography and product imagery in beautiful balance.