The Red Hill Brewery identity and packaging design celebrate a rich heritage and a distinct sense of place.
Red Hill Brewery
Food & Beverage
Branding & Identity
A passion for their craft and a love of the land, Red Hill Brewery, Mornington Peninsula’s Original Craft Brewery, sought an adaptive identity that celebrates a rich heritage and distinct sense of place.
Design by Bird has designed a new brewery identity and packaging suite that effectively adapts to a plethora design needs, point of sale, print marketing & digital assets.
With a history instilled in their stable of brews, the artisan’s commitment to their craft commanded an identity that equally reflected their passion for its pedigree and unique setting. Found amongst a revered rolling landscape of vines, orchards and dusty laneways, the brewhouse is bound by two bays.
Defining a modern, bespoke narrative for their well-loved past and craft was critical for Peninsula’s most dynamic brewing crowd. Inspired by the creativity of their brewing expertise, Design by Bird sought to visually define Red Hill Brewery; aligning their creative values, a distinct sense of place, and bespoke approach to brewing.
Darren Doye was commissioned to articulate our vision for the identity and illustrated a piece that was synonymous with the brewery. The illustration, coupled with the handwritten brewing notes for each style created an identity that connected its consumers with the brand’s unique sense of place and artisan brews.
“The moment we saw the Design by Bird concept coupling the artwork with our hand-written brewer’s notes, we felt it really spoke to our sense of place and our commitment to the authenticity of our process and the product.
We wanted our new look to still look like us, draw on our history and be strongly representative of where we come from, but give us more freedom to be creative and stand out.”
David & Karen Golding
Red Hill Brewery — Owners
"The moment we saw the concept coupling the artwork with our hand-written brewer’s notes, we felt it spoke to our sense of place and our commitment to the authenticity of our process and the product."David & Karen Golding, Owners