A modern design refresh – aligning the health and wellbeing of a community.
Mornington Medical Group
Sector
Health
Project Scope
Art Direction
Brand Strategy
Branding & Identity
Copywriting
Digital
Environmental Design
Print
Signage & Wayfinding
Worked with
Albert Comper
Adams Print
Bone Digital
A family general medical practice established in 1951, Mornington Medical Group is a practice committed to providing the best quality of care and medical standards.
The medical practice required a brand refresh, seeking a look and feel which better reflected their modern approach to community-based medicine.
Commissioned to create an identity and visual language, a modern design refresh was undertaken by Design by Bird to realise these brand values and positioning across all internal and external collateral.
Through a better understanding of their focus, a careful balance was struck between representing their professionalism as healthcare leaders and ensuring the practice was portrayed as approachable and part of the Peninsula community it serviced.
Through a Mornington Peninsula inspired colour palette, warm full-colour photography and accessible language celebrating ‘Your health. Our Community’, a complete suite of collateral was designed for the medical clinic, including, signage, appointment cards, welcome kits, forms, brochures, uniforms, website design & social media.
![](https://designbybird.com.au/wp-content/uploads/2019/10/morningon-medical-group_brand_dxb-1050x700.png)
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![](https://designbybird.com.au/wp-content/uploads/2019/10/morningon-medical-group_business-card1_dxb-1050x700.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/morningon-medical-group_health2_dxb-1050x700.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-brochure-2_dxb-1050x700.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/morningon-medical-group_brochure-3_dxb-1050x700.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-brochure-1_dxb-1050x698.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-portraits-staff_dxb.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-over-75-cover-and-open_dxb.png)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-over-75-brochure-cover_dxb-570x760.png)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-bone_dxb-570x760.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-beach-boxes_dxb-1050x500.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-health-form_dxb-570x573.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-child-in-sand_dxb-570x573.jpg)
![](https://designbybird.com.au/wp-content/uploads/2019/10/mornington-medical-group-folder-slideshow_dxb.gif)
![](https://designbybird.com.au/wp-content/uploads/2019/10/morningon-medical-group_health4_dxb-1050x700.png)