A minimalist design approach — simplicity & clarity of design to encapsulate the brand essence – modern, elegant and passionate about beautifully designed spaces.


Architecture & Design

Project Scope
Brand Guidelines
Brand Strategy
Branding & Identity
Point of Sale

Worked with
Irwin & McLaren

Lovelight is passionate about elevating the aesthetic and function of beautifully designed spaces.

An Australian, family-owned and operated company, they offer custom made-to-measure window furnishing solutions to architects, interior designers, builders, developers, investors and homeowners nationally.

Design by Bird was engaged to create a brand that reflected their essence; modern, elegant and present. Through a rigorous process of research and workshops with the brand and business leaders, Design by Bird, using a minimalist design approach (less is more), defined the new branding, identity system and extensive design style guide for the business to use for future growth and collaborations.


“On every occasion, their level of service, professionalism and attention to detail has been tremendous.”

“As a business, Lovelight has been working with Luke Carson and the team, from Design By Bird, for a period of five years.

During that time, Luke and the team have assisted us with various marketing, graphic design and printing projects.

No doubt, some of the major attributes of their business are to deliver on promised timelines as well as incredibly quick turnaround times.

Lovelight’s business is very dynamic and fast-paced – we have often needed urgent support and always received it. Design By Bird’s efficiency helps us deliver for our clients.

Design By Bird are excellent communicators and have always gone over and above our expectations.

This makes them an integral part of our team.”

Nick Bippus
General Manager – Smart Builder