A comprehensive brand style guide design enabling execution and rollout of consistent marketing collateral.

Finance Path


Project Scope
Brand Guidelines
Brand Strategy
Branding & Identity
Service Design

Worked with
MacInnis Marketing

Finance Path are mortgage managers who deliver tailored financial advice to improve the client’s wealth status.

Design by Bird was commissioned to create an identity and visual language accompanied with a comprehensive brand style guide design to enable the business to take forward the execution and roll out consistent communications reflective of their values and positioning across all internal and external collateral.

Refining their existing mark and pairing it with more contemporary typography and colour palette to reflect the security and trust they stand for, the business now looked like it felt. The brand guide allowed the business to confidently execute communications internally or enlist external parties with a clear direction on the brand they wanted to be into the future.