Lovelight are passionate about elevating the aesthetic and function of beautifully designed spaces.
An Australian, family owned and operated company they offer custom made-to-measure window furnishing solutions to architects, interior designers, builders, developers, investors and home owners nationally.
Design by Bird was engaged to reimagine an identity that reflected their essence: modern, elegant and present. Clarity and substance for an up and coming business.
Through a rigorous process of research and workshopping with the brand and business leaders, Design by Bird defined the new identity and style guide for the business to use for future growth and collaborations.
The name gave us the primary elements to consider when conceptualising how the identity was to be used in application; light captured to enhance the aesthetic and function of spaces for the lasting benefit of style, atmosphere, temperature and privacy control.
Colour became the distinguishing tool between the different business communications. Communications are broken into three segments: ‘Top Level’, ‘Premium’ and ‘Standard’. In considering the role of colour, Design by Bird developed a series of bespoke artworks which reflected the interplay of diffused light through windows to be used as alternatives for print and digital material.
The multiple typefaces on past communications have been simplified to the single use of Akzidenz Grotesk in numerous weights. Typography that is clean and neutral, it’s a little friendlier and more approachable – qualities that align well with the Lovelight brand.
Assembling all these unique attributes, Design by Bird was able to collaborate with the LoveLight team to design an identity that reflected their vision for modernity, elegance and inspiration for future clients.2017
Credits –Luke CarsonDiana MarcelaSaskia NicolRachelle Criticos