Design: Not just a pretty face
Well-considered design is more than just a “pretty face” for your company. The reason good design can be expensive is because it’s more than just a business card or stamp on a cup. Nucleus founder and CEO Peter Matthews says, “If the brand experience does not reinforce a compelling brand promise that resonates with the target audience, it is mere decoration”. You want your brand to have meaning – a real story behind it that your customers connect with. A brand with strong concept development behind it is an identity that gives your business soul and emphasises why your company does what it does.