Design by Bird

Perspective

08.16
Diana Marcela

Design: Not just a pretty face

Well-considered design is more than just a “pretty face” for your company. The reason good design can be expensive is because it’s more than just a business card or stamp on a cup. Nucleus founder and CEO Peter Matthews says, “If the brand experience does not reinforce a compelling brand promise that resonates with the target audience, it is mere decoration”. You want your brand to have meaning – a real story behind it that your customers connect with. A brand with strong concept development behind it is an identity that gives your business soul and emphasises why your company does what it does.

The importance of intuition in the design process

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Design by Bird
Design by Bird